![\"\"](\"https:\/\/www.ksa-sef.com\/wp-content\/uploads\/2017\/03\/rajhi-logo-\u062a\u0643\u0627\u0641\u0644-\u0627\u0644\u0631\u0627\u062c\u062d\u064a.png\"){kind=logo}
<\/p>\n\u0645\u0637\u0644\u0648\u0628 \u0623\u062e\u0635\u0627\u0626\u064a \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u0634\u0631\u0643\u0629 \u062a\u0643\u0627\u0641\u0644 \u0627\u0644\u0631\u0627\u062c\u062d\u064a \u2013 \u0627\u0644\u0631\u064a\u0627\u0636<\/p>\n
Senior Digital Marketing Specialist (Saudi Nationals Only)<\/p>\n
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Summery:<\/p>\n
Sr. Digital Marketing Specialist assess, develop and carry out strategies and plans to deliver sales of products and services and grow profits while constantly promoting ART website and mobile applications\u2019 contents, proposals and solutions; building strategic, targeted and segmented offers by taking advantage of marketing and sales opportunities but also e-Commerce and m-Commerce technologies, that attract customers and deliver a unique customer experience to new leads and existing clients.<\/p>\n
RESPONSIBILITIES:<\/p>\n
Understand the customer<\/p>\n
– Build customers database through alternative programs and for the various channels<\/p>\n
– Own web and mobile customers database cleansing and segmentation; using CMS and CRM tools<\/p>\n
– Mine product reviews and customer generated contents for advanced profiling<\/p>\n
– Distinguish customer browsing, buying, web and mobile usage preferences and user experience<\/p>\n
– Dive deep into the way people shop online including, but not limited to: search meta data, key words, visuals, richness and quality of contents, comparison tool\u2026<\/p>\n
– Conduct regular customers surveys and review customers insights, to design, build, validate and implement appropriate commercial strategies and action plans<\/p>\n
Accelerate sales of products and services and maximize profits<\/p>\n
– Identify key categories and hero products (most demanded, best sellers, new products\u2026)<\/p>\n
– Assess the visual product presentation and contents required at category and product level<\/p>\n
– Recommend merchandizing contents and pricing strategies<\/p>\n
– Lead new revenues opportunities, sales strategies, offerings, email campaigns, banners and landing pages to boost sales<\/p>\n
– Influence customers in the browsing and purchase process to lift conversion<\/p>\n
– Determine solutions for cross selling and up selling considering categories, products attributes, purchases history and customer behavior<\/p>\n
Define promotions and offers to reach web and\/or mobile audience through suitable channel<\/p>\n
– Schedule pricing, promotions, discount and other commercial events<\/p>\n
– Set objective, goals, expected returns on investment\u2026 for every activity<\/p>\n
– Develop and implement strategies to deliver diverse promotions and offers (universal, targeted, seasonal\u2026)<\/p>\n
– Coordinate with marketing and stakeholders to collect promotions and offers<\/p>\n
– Determine the visual presentation and contents required for every promotion by channel<\/p>\n
– Understand and contribute to the optimization of promotional process, systems and tools<\/p>\n
Marketing the web and mobile apps online and offline<\/p>\n
– Understand tools generating traffic (e-marketing, search engine, ad words, paid search, media buying, referral, affiliate, social media\u2026) to conduct tactical and effective activities through the most efficient channel(s)<\/p>\n
– Validate marketplace, targeted audience as well as online and offline marketing vehicles<\/p>\n
– Use traditional, web technologies and mobile apps to attract customers\u2019 attention and influence their buying decision<\/p>\n
Reporting and analysis<\/p>\n
– Define baseline KPIs; make daily, weekly and monthly dashboard monitoring and reporting easy<\/p>\n
– Identify areas for improvement, and set target for improvement in specific timeline<\/p>\n
– Monitor peaks and valleys; analyze and report facts, figures and trends in a timely manner<\/p>\n
– Communicate results, troubleshooting, findings, learning, and recommendations<\/p>\n
– Assist in the documentation of any e-Commerce\/m-Commerce processes and procedures<\/p>\n
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Creative<\/p>\n
Innovative<\/p>\n
Communicative<\/p>\n
Follow-through<\/p>\n
Attention to details<\/p>\n
Working effectively with others<\/p>\n
Initiative & Follow-Through driven<\/p>\n
Copy writing skills (preferred)<\/p>\n
2-3 years\u2019 experience in operations, sales or marketing, preferably related to the World Wide Web.<\/p>\n
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\nBachelor degree in trade, marketing or other similar field
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