ملتقى السعودية | وظائف السعوديه – وظائف شاغرة فى السعوديه – توظيف السعوديه | تنقيب السعوديه وظائف ، مناقصات ، منافسات ، مزايدات | في السعودية
مطلوب أخصائي تسويق الكتروني لشركة تكافل الراجحي – الرياض
Senior Digital Marketing Specialist (Saudi Nationals Only)
الوصف الوظيفي
Summery:
Sr. Digital Marketing Specialist assess, develop and carry out strategies and plans to deliver sales of products and services and grow profits while constantly promoting ART website and mobile applications’ contents, proposals and solutions; building strategic, targeted and segmented offers by taking advantage of marketing and sales opportunities but also e-Commerce and m-Commerce technologies, that attract customers and deliver a unique customer experience to new leads and existing clients.
RESPONSIBILITIES:
Understand the customer
– Build customers database through alternative programs and for the various channels
– Own web and mobile customers database cleansing and segmentation; using CMS and CRM tools
– Mine product reviews and customer generated contents for advanced profiling
– Distinguish customer browsing, buying, web and mobile usage preferences and user experience
– Dive deep into the way people shop online including, but not limited to: search meta data, key words, visuals, richness and quality of contents, comparison tool…
– Conduct regular customers surveys and review customers insights, to design, build, validate and implement appropriate commercial strategies and action plans
Accelerate sales of products and services and maximize profits
– Identify key categories and hero products (most demanded, best sellers, new products…)
– Assess the visual product presentation and contents required at category and product level
– Recommend merchandizing contents and pricing strategies
– Lead new revenues opportunities, sales strategies, offerings, email campaigns, banners and landing pages to boost sales
– Influence customers in the browsing and purchase process to lift conversion
– Determine solutions for cross selling and up selling considering categories, products attributes, purchases history and customer behavior
Define promotions and offers to reach web and/or mobile audience through suitable channel
– Schedule pricing, promotions, discount and other commercial events
– Set objective, goals, expected returns on investment… for every activity
– Develop and implement strategies to deliver diverse promotions and offers (universal, targeted, seasonal…)
– Coordinate with marketing and stakeholders to collect promotions and offers
– Determine the visual presentation and contents required for every promotion by channel
– Understand and contribute to the optimization of promotional process, systems and tools
Marketing the web and mobile apps online and offline
– Understand tools generating traffic (e-marketing, search engine, ad words, paid search, media buying, referral, affiliate, social media…) to conduct tactical and effective activities through the most efficient channel(s)
– Validate marketplace, targeted audience as well as online and offline marketing vehicles
– Use traditional, web technologies and mobile apps to attract customers’ attention and influence their buying decision
Reporting and analysis
– Define baseline KPIs; make daily, weekly and monthly dashboard monitoring and reporting easy
– Identify areas for improvement, and set target for improvement in specific timeline
– Monitor peaks and valleys; analyze and report facts, figures and trends in a timely manner
– Communicate results, troubleshooting, findings, learning, and recommendations
– Assist in the documentation of any e-Commerce/m-Commerce processes and procedures
المهارات
Creative
Innovative
Communicative
Follow-through
Attention to details
Working effectively with others
Initiative & Follow-Through driven
Copy writing skills (preferred)
2-3 years’ experience in operations, sales or marketing, preferably related to the World Wide Web.
الخلفية التعليمية
Bachelor degree in trade, marketing or other similar field
تفاصيل الوظيفة
منطقة الوظيفة:الرياض, السعودية
الدور الوظيفي:التصميم والإبداع والفنون
الحالة الوظيفية:دوام كامل
نوع التوظيف:موظف
عدد الوظائف الشاغرة:1
المرشح المفضل
المستوى المهني:مبتدئ
عدد سنوات الخبرة:الحد الأدنى: 2
منطقة الإقامة:الرياض, المملكة العربية السعودية
الجنس:ذكر
الجنسية:المملكة العربية السعودية
الشهادة:بكالوريوس
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